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   Read
Excerpt |
Amazon |
Barnes & Noble |
Wiley.com |
According to F. Scott Fitzgerald, there are no second acts in American life.
Apparently he forgot to tell Steve Jobs. Jobs rose from an outcast high school
electronics nerd to become the driving force behind Apple and avatar of the
computer revolution, only to be driven from the company in failure and disgrace.
Then, having endured repeated personal and professional disasters, he went on to
make an indelible mark on the entertainment industry, reclaim the throne at
Apple, and regain his reputation as arguably the greatest innovator of the
digital age.
iCon: Steve Jobs, The Greatest Second Act in the History of Business takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources in Silicon Valley and Hollywood, Jeffrey Young, author of the first-ever Jobs biography, and coauthor William Simon provide new perspectives on the legendary creation of Apple in a Silicon Valley garage and details Jobs’s meteoric rise as the prototypical digital wunderkind and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.
Act two begins with Jobs displaying his talent for bedeviling, destroying, and demoralizing business associates—in other words, making enemies. Still stinging with embarrassment after his crash from the heights, he waged a fierce negotiation with George Lucas for the purchase of the legendary filmmaker’s computer animation business—at one-third of the asking price—and pressured his “partners” into settling for 8 percent of what would become Pixar, keeping the remaining 92 percent for himself.
This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, from Toy Story and the string of hit movies that delighted audiences around the world to his rocky alliance with Disney. It also re-creates the acrimony between Jobs and Disney’s Michael Eisner, which ended the relationship between the two companies.
The most dramatic, and, no doubt, most satisfying of Jobs’s achievements during his rise from the ashes was his recapture of Apple, ten years after being booted out of the company, in a Machiavellian coup that only he could have orchestrated. The authors examine the takeover and Jobs’s reinvention of the company with the very popular iMac and his transformation of the industry, and again the culture, with the revolutionary iPod.
Complete with a preview of Jobs’s
third act, a look at the future of Apple, iCon is must reading for anyone who
wants to understand how the modern digital age has been formed, shaped and
refined by the most influential figure of the age—a master of three industries:
movies, music, and computers. It is a fascinating and compelling portrait of one
of the most complex and controversial innovators the business world has ever
seen: the Digital King, Steve Jobs.
Read
Excerpt from iCon: Steve Jobs, The Greatest Second Act in the History of
Business
|
Amazon |
Barnes & Noble |
Wiley.com |
