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Forbes CoverForbes Cover Story
This story got Microsoft into hot water with government trust busters--and set off a five year legal battle. Back then--the late 1990s--nobody had heard much about Steve Ballmer, Bill Gates' right hand man. But what he said in this cover story about Microsoft's business determination, executive style, and plans to crush Netscape with Internet Explorer, changed all that. Within weeks Netscape's chief executive brandished a copy of this story at a Senate hearing, reading several passages into the record. It kicked off the monumental antitrust battle that pitted the U.S. Government against the Boys from Redmond.

 

Wired CoverWired Cisco Story
This story told the inside tale of Cisco Systems, one of the greatest success stories of the digital age, and captured the company's particular culture. The story focused on John Chambers, the company's soft-spoken leader--he later called this piece "the finest thing ever written about our company." It framed the battle to build out the networks of tomorrow as a war between the Bellheads and the Netheads for the chance to build society's new world communications order.

 

Linear Technology Annual Report CoverLinear Technology Annual Report
This analog semiconductor manufacturer wanted to create an annual report that went beyond the commonplace. The theme the executives highlighted for that year was convergence, and Linear's ability to design and deliver chips that worked across traditional product boundaries. Together we came up with the idea to use actual news headlines to illustrate the giant business opportunity that was in front of it. The magazine style format, and bold visual style, reflected the spirit of creativity, out-of-the-box thinking, and attitude necessary to be a leader in the semiconductor industry.

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